Advertising Analysis Marketing
Li Mei Foong
Dec 7, 2017

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

Ads with colourful puns like this one for AirAsia in Australia can strike a chord, but also carry some risk.

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