paul groves
Marketer demands for 'strategy' misguided: Panel
HONG KONG - With the Marketer’s Outlook study highlighting concerns for marketers in 2015, Ruth Rowan, CMO at BT, and Paul Groves, former CMO of AIA Group, shared their insight on agency-client challenges yesterday in an event in Hong Kong between the Marketing Society, Campaign Asia-Pacific and Ipsos.
MARKETERS FORUM: Can television ads retain relevance?
Consumer viewing habits are changing and purchase triggers are having to catch up. So are expensive TV productions still worthwhile in this new era of disposable media?
AIA Group appoints Paul Groves as EVP, group CMO
HONG KONG - Paul Groves, currently senior VP, head of international marketing and direct to consumer channel at Met Life International, will join AIA as group executive vice president and group chief marketing officer, effective 12 January 2011.
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