paupau

Foodpanda's keys to better brand experience: Empathy, gamification and seamlessness
Apr 28, 2023
Robert Sawatzky

Foodpanda's keys to better brand experience: Empathy, gamification and seamlessness

CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Unilever announces result of global media review with six rivals sharing duties

1 Unilever announces result of global media review with six rivals sharing duties

Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

2 Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene

40 Under 40 2024: The trailblazers redefining marketing in APAC

3 40 Under 40 2024: The trailblazers redefining marketing in APAC

An open letter to the men of advertising: Your seven-step plan to end sexual harassment

4 An open letter to the men of advertising: Your seven-step plan to end sexual harassment

Dentsu APAC CEO Rob Gilby steps down

5 Dentsu APAC CEO Rob Gilby steps down

The Philippines' top 50 brands

6 The Philippines' top 50 brands

Top 10 beauty brands in Southeast Asia

7 Top 10 beauty brands in Southeast Asia

YouTube partners with Shopee to launch shopping feature

8 YouTube partners with Shopee to launch shopping feature

Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth

9 Mondelez’s senior SEA marketer joins Tata Consumer Products to lead ready-to-drink growth

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract