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Outdoor advertising in Hong Kong is far from dead
PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.
Hivestack wins quartet of agency network appointments in Hong Kong
Hivestack strengthens its demand-side business in the market as agencies invest in fast-growing programmatic DOOH.
Australian agencies experiment with programmatic DOOH
TOP OF THE CHARTS: IAB Australia’s inaugural report studying attitudes to programmatic DOOH reveals strong experimentation within the channel, with a lack of understanding holding back regular usage.
Hivestack inks programmatic DOOH pact with Vpon
The partnership, across Hong Kong and Taiwan, brings together Vpon's location data with the targeting and measurement capabilities of Hivestack's demand side platform.
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