practice
Get a bigger bang for your video buck
The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.
Facebook's guide to video advertising in the mobile age
Mark Rabkin at Facebook explains why there’s a whole new playbook for mobile ads, and also how to get the best out of them.
Three tips to make your customer stories sparkle
Marc Ha at Text100 explains why case studies are the most effective tools for telling consumer stories.
Mobile marketing means 'more than just Google and Facebook'
Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.
Burson-Marsteller China launches digital and social media practice
BEIJING - Public relations firm Burson-Marsteller China has launched D/BM an integrated digital and social media practice for the local market.
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