predictive

Edelman launches predictive analytics
Nov 18, 2020
Aleda Stam

Edelman launches predictive analytics

The firm says the tools will help clients “see around corners."

Predictive marketing: It’s no crystal ball
May 28, 2019
Robert Sawatzky

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

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