pride marketing
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Jun 2, 2024
Pride Month marketing: From rainbow-washing to wariness
As we kick off Pride, corporate participation is expected to dwindle.
Dec 1, 2022
WPP goes 'Beyond the Rainbow' to better understand queer audiences
Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.
Jul 5, 2022
Pride without pandering: HSBC’s Richa Goswami on purpose and 'pink-washing'
The bank's chief customer and marketing officer on why brand support for the queer community can risk being 'performative' when initiatives start and end during Pride month.
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