print media
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2 days ago
Why print is an enduring force for advertisers
In a world fixated on quick wins and bottom-line results, print advertising has come to stand as a testament to brand-building despite closures of print publications and declining print sales.
Jul 6, 2023
Magazines vs. the metaverse: Can traditional print differentiate in the AI boom?
AI is in, print is out...or is it? Creative glossies and magazines might still have more to offer than meets the tech eye, analyses Campaign Asia-Pacific's editor.
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