programmatic digital out of home

Australian agencies experiment with programmatic DOOH
Jul 7, 2021
Staff Reporters

Australian agencies experiment with programmatic DOOH

TOP OF THE CHARTS: IAB Australia’s inaugural report studying attitudes to programmatic DOOH reveals strong experimentation within the channel, with a lack of understanding holding back regular usage.

Gojek to affix digital ad screens to back of motorbikes in Jakarta
Nov 12, 2020
Jessica Goodfellow

Gojek to affix digital ad screens to back of motorbikes in Jakarta

Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers.

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