prophet
National pride propels Chinese to support local brands
Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.
Ikea, Nike, BMW, Marriott: Chinese consumers find you less relevant now
Prophet's 2018 China Brand Relevance Index shows Chinese brands raising their relevance due to innovation, not just pricing.
Google makes the Top 10
The brand is extremely popular with Asian consumers—for more than just its search capabilities. Could it be the future No. 1 brand in the Top 1000?
Can US tech giants learn something from Rakuten?
A branding expert asks if Rakuten’s partnership with HomeAway could be a precursor of innovation from the likes of Facebook.
Why advertising can't drive China purchases
Are Chinese consumers bulletproof to ads? Tom Doctoroff says it's complicated.
Tom Doctoroff joins Prophet
Longtime J. Walter Thompson exec will split time between US and China.
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