qiaobi

Top 5 politically incorrect ads
Jul 28, 2017
Rick Boost

Top 5 politically incorrect ads

The gross, the bad, and the awkward.

Campaign China's top brand missteps from 2016
Dec 20, 2016
Jenny Chan 陳詠欣

Campaign China's top brand missteps from 2016

Here's a look at the top five eyebrow-raising marketing-related incidents from China in 2016.

Year in review: Top 5 missteps
Dec 16, 2016
Staff Reporters

Year in review: Top 5 missteps

Here's a look at the top five eyebrow-raising marketing-related incidents from China in 2016.

Exclusive: Just “a little artistic exaggeration” or raw racism?
May 27, 2016
Jenny Chan 陳詠欣

Exclusive: Just “a little artistic exaggeration” or raw racism?

HUNAN - An official response from Qiaobi (俏比) laundry detergent seems, at the very least, oblivious to the harsh, worldwide criticism heaped upon the company for its advertisement that shows a black man being washed into a fairer-skinned Chinese man.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

3 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Top 10 fashion brands in Southeast Asia

4 Top 10 fashion brands in Southeast Asia

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

5 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

The return of Donald Trump: What it means for APAC's marketing industry

7 The return of Donald Trump: What it means for APAC's marketing industry

Diwali 2024: Campaigns lighting up the festive season

8 Diwali 2024: Campaigns lighting up the festive season

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

9 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Is impulse buy on deathbed in Indonesia?

10 Is impulse buy on deathbed in Indonesia?