Is New Year's Eve an underappreciated opportunity for reaching China's Gen Z?
A report from Tencent QQ Ads sheds light on what Chinese Gen-Z consumers talked about during the Singles Day period.
Online video: Heat is on for audiences in China
As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.
Leveraging the marketing potential of social media integrated video chat
The recent pairing of Skype with Facebook. the introduction of Google+ Hangouts and video chat on China’s QQ has made video chat an easily accessed social affair.
Tencent introduces heart-warming QQ anniversary campaign
Chinese Internet giant Tencent has launched a heart-warming campaign for its massively popular instant messaging service QQ, in celebration of the company’s 12th anniversary.
The evolution of China’s follower brands
A number of Chinese brands that began as copycats have shaken off that stigma to become successful in their own right. But where do they go next?
InGame Ad Interactive kicks off innovate online game campaign for Dove
SHANGHAI - Dove's new ad campaign 'Dove v.s. Milk', stressing that Dove is even better than milk, has launched on QQ.com today with a specially designed online game developed by InGame Ad Interactive and OgilvyOne Shanghai.
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