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Aug 13, 2024
How Social, India's worker-friendly restaurant chain, serves up killer brand collaborations
From Spotify to Netflix to Nestlé and Cred, Social’s chief growth officer Divya Aggarwal sits down with Campaign to discuss how partnerships are spicing up both its menu and marketing game.
May 30, 2024
In a Blinkit: A viral tweet turned marketing magic in India
When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.
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