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Aug 1, 2017

Can US tech giants learn something from Rakuten?

A branding expert asks if Rakuten’s partnership with HomeAway could be a precursor of innovation from the likes of Facebook.

Jul 6, 2017

The brand battle for Japan’s holiday rentals market is just beginning

Rakuten is looking to HomeAway’s brand to help it compete following the approval of a law to regulate vacation rental services.