ramadan
From festive overload to signal mastery: Will Q1’s Ramadan reset Indonesia’s recovery radar?
To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.
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Hari Raya 2025: The APAC campaigns you need to see
More of the year's most compelling Hari Raya campaigns from Petronas, Grab Malaysia, RHB, McDonald's, and Farm Fresh, among others.
Decoding the shifts in online consumer behaviour during Ramadan
App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.
Can AI complement the spiritual essence of Ramadan?
PHD MENA’s Ban Samara on the role AI should play in the sensitive territory of spirituality.
Is CTV the new primetime for advertisers during Ramadan?
While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ Edo Fernando.
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Ramadan 2025: How Indonesians plan to spend, save, and give
Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.
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