realize

Taboola introduces a ‘reimagined approach’ to driving full-funnel performance
6 hours ago
Joseph Arthur

Taboola introduces a ‘reimagined approach’ to driving full-funnel performance

With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

PepsiCo's $200 million investment brings Cheetos back to Indonesia

1 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

2 Dentsu prioritises media in new growth plan following $820 million loss

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

3 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Beloved global creative leader Ari Weiss dies at 46

4 Beloved global creative leader Ari Weiss dies at 46

OMG taps Dentsu exec for Malaysia CEO position

5 OMG taps Dentsu exec for Malaysia CEO position

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

6 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

'The holding company model has been broken for a long time': MediaSense CEO

7 'The holding company model has been broken for a long time': MediaSense CEO

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

McDonald's Valentine's campaign may make you believe in enduring love

9 McDonald's Valentine's campaign may make you believe in enduring love

Budgets 2025: Retail media and CTV will dominate adspend

10 Budgets 2025: Retail media and CTV will dominate adspend