Joseph Arthur

Jun 13, 2024

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

Jun 11, 2024

AR advertising 'increases likelihood to buy by 53%'

Interactive, augmented reality advertising promises to generate better short and long-term benefits for brands, maximising attention in a manner unrivalled by typical digital ads.

May 9, 2024

Snapchat brings AI-powered augmented reality tools ...

New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.

Apr 28, 2024

‘A significant shift in the platform's monetisation ...

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

Apr 26, 2024

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

Apr 19, 2024

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.