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Paramount completes $8 billion merger with Skydance ...
With streaming platforms continuously turning to advertisers to remain profitable, Paramount’s merger may represent a significant move from the media and technology company to better compete with the major players.
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Cannes Lions 2024 in review: 17 marketers look back ...
Industry experts gleaned valuable insights from the festival, covering AI, innovation, sustainability, CTV, and retail media.
Apple is the world's first $1 trillion brand: Kantar
Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.
AR advertising 'increases likelihood to buy by 53%'
Interactive, augmented reality advertising promises to generate better short and long-term benefits for brands, maximising attention in a manner unrivalled by typical digital ads.
Snapchat brings AI-powered augmented reality tools ...
New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.
‘A significant shift in the platform's monetisation ...
YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
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