Joseph Arthur
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Gemini 3 becomes the default model for AI Overviews
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
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Two-thirds of shoppers use AI for product discovery,...
AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.
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A quarter of marketers are ‘stressed all the time’
Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.
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Microsoft to retire Xandr DSP in favour of an ...
After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
Google introduces AI Max to search campaigns
Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
Do podcasts have a measurement problem?
The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.
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