With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.
With a litany of channels at their disposal, brands owe it to themselves to leverage the global attention that comes with the Olympics and tap into its increasingly diverse audience.
With streaming platforms continuously turning to advertisers to remain profitable, Paramount’s merger may represent a significant move from the media and technology company to better compete with the major players.