Joseph Arthur
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X poised to suffer ‘biggest recorded pullback’ from ...
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
The Trade Desk ‘preparing to launch its own smart ...
If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening up more CTV ad opportunities.
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Perplexity announces ‘timely’ AI ad features as it ...
Backed by the likes of Jeff Bezos and Nvidia, the AI-powered search engine’s ad platform promises to open new doors for advertisers.
CTV outpaces AI on marketers’ list of consumer ...
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.
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‘A golden opportunity’: 11 marketers reveal how ...
With a litany of channels at their disposal, brands owe it to themselves to leverage the global attention that comes with the Olympics and tap into its increasingly diverse audience.
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Paramount completes $8 billion merger with Skydance ...
With streaming platforms continuously turning to advertisers to remain profitable, Paramount’s merger may represent a significant move from the media and technology company to better compete with the major players.
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