remarketing

How personalised banners tempted near-bookers for Singapore Airlines
May 22, 2017
Staff Reporters

How personalised banners tempted near-bookers for Singapore Airlines

CASE STUDY: Working with Zenith and DoubleClick, the airline used details from abandoned shopping carts to recapture travel shoppers who had come close to booking.

MEDIA TALK: 'Do not track' feature threatens data mining
Nov 19, 2012
Staff Reporters

MEDIA TALK: 'Do not track' feature threatens data mining

As the ‘Do not track’ header gathers steam, the ad industry makes a stand against a setback for online marketing.

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