retailing

Elevating in-store experiences through storytelling and technology
Dec 4, 2019
Sanne Drogtrop

Elevating in-store experiences through storytelling and technology

The benefits of retail experiential over media buying may be more powerful than many brands realise, says Mediamonks' Shanghai executive producer.

How AI is transforming JD’s retail business
Jul 9, 2019
Jingjing Ma

How AI is transforming JD’s retail business

JD's AI chief said information collected using AI technologies can serve upstream manufacturing and design, and drive innovation in new markets.

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