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The pitch market’s couples therapy
Anxious agencies should initiate discussions with clients in order to improve their relationship. Strong relationships are rarely found, they’re built, writes Éric Blais.
Three New Year's resolutions for agencies and clients in the pitch room
From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship.
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UK study finds majority are ‘disenfranchised’ with pitching
The Future of the Pitch 2022 survey was conducted by Creativebrief.
Love in the time of the pitch process
RFP: Possibly the worst introduction for a blind date a person could imagine.
Brown-Forman launches brand-wide review of global creative AORs including Jack Daniel's
"We are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands," said Mark McCallum.
Disney sends out official RFP documents to global markets
The Disney global media review is now in full swing.
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