Tor Myhren, vice-president of marketing communications at Apple Inc, said people don’t have the time to watch long ads.
Morgan Flatley said businesses should elevate creative excellence and embrace risk.
Adrian Botan will report to Javier Campopiano, chief creative officer of McCann Worldgroup and McCann.
Uncommon, now majority owned by Havas, backed former creative director Josh Tenser to launch Calling with Rani Patel.
The campaign was created by Ready10 and Leo Burnett UK.
The process is being handled by AAR.
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