sabrina cheung

Asia-Pacific Power List 2023: Sabrina Cheung, AXA
Aug 24, 2023
Staff Reporters

Asia-Pacific Power List 2023: Sabrina Cheung, AXA

Cheung’s impressive commitment to wellness and mental health in her marketing efforts is reaping rewards for the insurance giant in Asia and Africa.

AXA to inject local flavour in APAC to boost global brand recast
Apr 22, 2021
Rahul Sachitanand

AXA to inject local flavour in APAC to boost global brand recast

The insurer will lean on local KOLs to piece together short campaigns in order to boost its presence in APAC and compete with global and local rivals.

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