san miguel light
San Mig Light hosts 'Mr and Ms Fit' contest
As the finale of its San Mig Light 'Fit & firm summer show 2012', San Miguel is holding a 'Mr Fit and Ms Fit' contest tonight (31 August) at Club Shake Shake in Central, with celebrities Chrissie Chau (周秀娜) and Avis Chan the judges selecting the champions, who could have a chance to be part of its 2013 San Mig Light marketing campaigns.
San Miguel borrows ‘Pirates of the Caribbean’ theme for PR push
HONG KONG - San Miguel invited journalists for a 'Pirates of the Caribbean' themed press event on a vintage 'Bounty' sailing ship in Hong Kong Harbour on 7 November, as part of its new marketing push for its San Mig Light Beer. TVB celebrities Bosco Wong and Vivian Yeung were 'pirate captains' of the day.
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