sinomonitor
Dec 17, 2012
China’s top-performing magazine ads: GfK StarchMetrix / Sinomonitor
The 'stopping power' of print ads has been quantified, with the release of first-ever ad effectiveness data from GfK StarchMetrix China, in partnership with Sinomonitor, who surveyed 20,712 magazine readers online to ask them about their recall of 3,598 ads that appeared in 30 different consumer magazine titles between May and October of 2012. These syndicated readership data will be released once every quarter by GfK StarchMetrix China.
Jun 8, 2012
Sinotrak to measure TV viewership via 155 million set-top boxes in China
BEIJING - Sinotrack, a joint venture between Rentrak and Sinomonitor, has been authorised to provide multi-screen measurement of TV data and analytics in China.
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