News
Staff Writer
Dec 17, 2012

China’s top-performing magazine ads: GfK StarchMetrix / Sinomonitor

The 'stopping power' of print ads has been quantified, with the release of first-ever ad effectiveness data from GfK StarchMetrix China, in partnership with Sinomonitor, who surveyed 20,712 magazine readers online to ask them about their recall of 3,598 ads that appeared in 30 different consumer magazine titles between May and October of 2012. These syndicated readership data will be released once every quarter by GfK StarchMetrix China.

Canon IXUS Cameras<br> Mina, June 1, 2012<br> Category: Cameras & Photography Supplies<br> Noted Score: 91% (Percent of readers who “noted,” or read, the ad)<br> Visited website: 36% (Percent of readers who noted the ad and took this action)<br><br> In an age of ubiquitous smart phones equipped with high-quality cameras, Canon’s use of Hong Kong actress and singer/songwriter Ms. Karen Mok—posed against a pallet of vibrant colors—paid off with a noted score of 91% for this ad. Perhaps not surprising considering that Ms. Mok is a three-time Golden Melody Award winner.

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