China’s top-performing magazine ads: GfK StarchMetrix / Sinomonitor
The 'stopping power' of print ads has been quantified, with the release of first-ever ad effectiveness data from GfK StarchMetrix China, in partnership with Sinomonitor, who surveyed 20,712 magazine readers online to ask them about their recall of 3,598 ads that appeared in 30 different consumer magazine titles between May and October of 2012. These syndicated readership data will be released once every quarter by GfK StarchMetrix China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
S4 Capital reports 13.5% revenue fall and increased ...
Its AI positioning has led to new business from blue chips, the group said.
Breaking down the implications of Google’s ad tech ...
What both sides need to argue to win — and the potential ramifications to follow.
Kaizzen goes global in a bid to redefine real-time ...
The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.
40 Under 40 2024: The trailblazers redefining ...
Campaign Asia-Pacific's prestigious 40 Under 40 winners are driving innovation and pushing boundaries across the region's marketing landscape. Prepare to be inspired.