somersby
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2 days ago
Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun
Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.
May 3, 2018
'A' is for Apple: Yes, we get the idea, Somersby
A reboot of a popular Cantonese nursery song by DDB Hong Kong aims to reinforce that Somersby's apple cider is made of well, apples.
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