spectra
Dec 19, 2016
Campaign Japan’s pick of intelligent brand thinking from 2016
For every idea that is adopted to help build a brand, countless others are discarded. Here are some that we think are worth noting.
Aug 26, 2016
Mitsubishi Heavy Industries takes soft approach for global growth
Little-known beyond Japan, the corporate giant aims to inject some personality into its brand with the launch of a media property.
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