spikes awards
How Motion Sickness disarmed stigma and made New Zealand ‘the best place in the world to have herpes’
In this interview, Motion Sickness partner and strategist Hilary Ngan Kee breaks down how empathetic humour helped the agency earn three Silver Spikes and Cannes Lions recognition.
Why Burger King bet on ink to bring its Whopper to life and won big at Spikes Asia
Cheil's creatives share how their bold campaign idea on tattoos resonated in Korea and what its Spikes recognition says about the power of unconventional storytelling.
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Spikes Asia unveils 2026 jury lineup
For the first time, creative leaders from Hyundai, Samsung, and OPPO join the jury as Central Asia sees its highest representation yet.
How a long-running Chinese meme became Yili’s breakout Olympic moment and a Spikes winner
The agency creative partners discuss why the idea travelled so easily and how winning at Spikes reinforced their belief in simple ideas executed with global-standard craft.
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