sports sponsorships

1 day ago

The new rules of sports sponsorship

EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.

Feb 16, 2011

Five things you need to know about leveraging sports sponsorships effectively

Dan Parr, regional business director at sports marketing agency Fast Track, shares his experiences on how to leverage sports sponsorships effectively