spotify
Spotify partners with The Trade Desk to test its own ad exchange
New ad exchange is currently in a piloting period, with Spotify looking to expand its offering by making deals with more ad tech firms and DSPs.
Spotify’s global ad revenue expected to reach $2.1 billion in 2024: WARC
Company plans to continue investment into video advertising and driving revenue through gen AI tools as it expects to grow by 13% in 2026.
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
Asia-Pacific Power List 2024: Jan-Paul Jeffrey, Spotify
Through innovative campaigns, insights and strategic initiatives, Jeffery drives Spotify's dominance in the region, evidenced by a remarkable 58% increase in viral sharing during the Wrapped season.
Q1 global media new-biz spotlight: Billings fall but retentions rise
Volkswagen and Mercedes-Benz among flurry of reappointments.
Two generations, same Spotify playlist: Why marketers need to know Gen X to reach Gen Z
They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors cultural strategist.
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