stanchart

Jul 5, 2024

How a media strategy bridging old and new worlds won MediaWorks 2024

Team Manju tapped Standard Chartered’s legacy while targeting a modern audience of cultural innovators as a strategy for bringing in new customers.

Oct 5, 2022

Behind the 'overly successful' launch of Trust Bank in Singapore

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

Oct 12, 2021

Dentsu defends Stanchart global media review, wins five-year extension

EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.

May 10, 2018

Don’t 'throw away' your brand equity: StanChart marketing head

Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.

Apr 30, 2018

On your marks, get set…cliché

‘Good enough will never change the world’ says Stanchart, and neither will their ad.

Feb 22, 2013

Standard Chartered raises HK$75,000 in Facebook CSR campaign before annual marathon

HONG KONG - As part of the annual Standard Chartered Hong Kong Marathon, to be held 24 February, the bank's 'One Like, One Giving Heart' Facebook community charity drive has raised more than HK$75,000 for three designated charities.