standard
Standard Chartered celebrates ‘King’ Kenny Dalglish in Liverpool FC campaign
Children’s e-book regales history of club legend for Liverpool’s 125th birthday.
KPIs vs standards: Mobile marketing in the new world
Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.
Standard Chartered raises HK$75,000 in Facebook CSR campaign before annual marathon
HONG KONG - As part of the annual Standard Chartered Hong Kong Marathon, to be held 24 February, the bank's 'One Like, One Giving Heart' Facebook community charity drive has raised more than HK$75,000 for three designated charities.
Standard Chartered's Susan Ho to take sabbatical leave
HONG KONG - Susan Ho, head of group brand development and group corporate affairs at Standard Chartered, has confirmed she will take a six-month sabbatical leave starting in February.
SNS site aims at setting standard metrics for SNS marketing
BEIJING - SNS (Social Networking Service) marketing in China has been on the rise for three consecutive years. Renren.com has set out to create a standardised and scientific methodology and metrics for measuring its value and ad effect.
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