stephen chung
LG zooms in on Hong Kong with launch of campaign for Ultra HD TV
HONG KONG - Korean appliance giant LG has partnered with Hong Kong-based creative agency Secret Tour Hong Kong under The Bees Group for a new marketing campaign for its Ultra HD TV.
Fortune Pharmacal sponsors ‘secret tour’ to find local stories
HONG KONG - Fortune Pharmacal is sponsoring a ‘secret tour’ to find fortunate life stories in local neighbourhoods, an initiative that fits with its brand strapline, 'Fortune comes to those who take an extra step'.
Independence movement: Former big-agency execs discuss indie startups
ASIA-PACIFIC - The past 16 months have seen a spate of former senior executives of 4A agencies and international networks founding independent agencies. What's making so many talented individuals leave the 'comfort zone', and how are they meeting the challenges they face as 'indies'?
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