super bowl marketing
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Feb 11, 2025
Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut
The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.
Feb 11, 2025
Watch: The most patriotic Super Bowl LIX ads
A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’
Feb 9, 2025
Gen Z predictions for Super Bowl LIX
Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.
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