swifties

What Swifties can teach CMOs about the internet
Apr 25, 2024
Michael Dobell

What Swifties can teach CMOs about the internet

Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.

How brands are harnessing Taylor Swift mania in APAC
Mar 6, 2024
Matthew Keegan

How brands are harnessing Taylor Swift mania in APAC

As ‘Swift-mania’ hits Singapore with the singer's sold out Eras Tour, Campaign explores how the American superstar has created a marketing frenzy in the region while providing a golden opportunity for brands to connect with fans in innovative ways.

Brand Super Bowl playbook: Scenario planning for everything Taylor Swift
Feb 9, 2024
Chris Daniels

Brand Super Bowl playbook: Scenario planning for everything Taylor Swift

Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.

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