tiger airways
Tigerair must deliver on its promises: branding experts
SINGAPORE - The rebranding exercise launched by Singapore-based budget carrier Tiger Airways yesterday was a positive move but it is still too early to tell if the brand DNA will be changed into as what has been preached, industry experts said.
Stewart Adams replaces Rosalyn Tay as Tiger Airways MD
SINGAPORE – Tiger Airways has appointed Stewart Adams as its new MD, following the departure of Rosalynn Tay
Air Asia throws another creative punch at rival Tiger Airways
SINGAPORE – Malaysian budget airline Air Asia has caused controversy with a print ad poking fun at Singapore rival Tiger Airways’ recent flight cancellations.
Mainstream airlines consider the budget route
ANA's apparent new low-cost strategy has started the carrier down a path other airlines may follow.
Five things you need to know....AirAsia-Jetstar partnership
Low cost carriers AirAsia and Jetstar's partnership is probably the first of its kind in the budget carrier category in the world. Rahul Thappa, leader of Mindshare Malaysia reveals why it makes sense.
Tiger Airways | The Easiest Way to Fly | Singapore
The latest Tiger Airways campaign by full-service marketing agency Rapp promises to bring a smile to the faces of Singaporean and Malaysian travellers.
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