tns
+and++Jane+Lin-Baden(right).jpg&h=268&w=401&q=100&v=20170226&c=1)
Isobar China hires CEO from TNS
Agency puts faith in value of diverse backgrounds for new CEO role.
Spotify reveals audience data in pitch to advertisers
Streaming-audio platform claims its offerings are complementary to radio, reaching an audience that's otherwise difficult to access.
APAC marketers struggling to manage countless touchpoints: TNS
Only a third of APAC marketers feel in control of the online and offline channels they're using to reach consumers.
Social media overtakes traditional metrics for brands: TNS study
Social media metrics overtake traditional ones to become the most popular component used by brands.
The context of culture: Be aware of local nuances
Although global culture is more homogenous than ever, failure to appreciate local customs, values and even physical gestures can still have a detrimental impact on sales.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)