tns
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Sep 12, 2016
Isobar China hires CEO from TNS
Agency puts faith in value of diverse backgrounds for new CEO role.
Sep 5, 2016
Spotify reveals audience data in pitch to advertisers
Streaming-audio platform claims its offerings are complementary to radio, reaching an audience that's otherwise difficult to access.
Sep 1, 2016
APAC marketers struggling to manage countless touchpoints: TNS
Only a third of APAC marketers feel in control of the online and offline channels they're using to reach consumers.
Aug 22, 2016
Social media overtakes traditional metrics for brands: TNS study
Social media metrics overtake traditional ones to become the most popular component used by brands.
Dec 14, 2015
The context of culture: Be aware of local nuances
Although global culture is more homogenous than ever, failure to appreciate local customs, values and even physical gestures can still have a detrimental impact on sales.
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