tod gimbel

Aug 20, 2010

Levi's marks Denizen launch with social media project Denizen10

HONG KONG – Following the launch of Levi's made-for-Asia apparel brand Denizen in Shanghai this week, a group of ten bloggers has been recruited to represent the brand's target audience.

Apr 16, 2010

Levi's to launch new global brand in China

ASIA-PACIFIC - Levi's is set to launch a new global brand in China and other selected markets in Asia this fall - its first unveiled outside of its home market in the US.