touchpoints
APAC marketers struggling to manage countless touchpoints: TNS
Only a third of APAC marketers feel in control of the online and offline channels they're using to reach consumers.
Touchpoints multiply: The rising pressure on China marketers over five years
SHANGHAI - With the diversification of media consumption in China over the last five years, marketers now need to attend to almost twice as many touchpoints to generate the same level of brand influence, according to research by ZenithOptimedia.
Getting beyond touchpoint anxiety
A lot of people seem to think we can't be creative unless we're using new technology.
How Asia is leading with micro-innovation: Lowe Profero
SPIKES ASIA – A focus on user-experience is helping to shape micro-innovation in Asia, according to Wayne Arnold, CEO of Lowe Profero, and Winnie Park, EVP of DFS luxury retail.
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