transformation
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Havas’ global leaders on smart acquisitions, serious CX, and scaling with intent
EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.
How can executives lead a smooth AI transformation?
Insights from new WE Communications research on the AI expectations gap.
Media agencies having to become more strategic to support brands: Report
Research shows most (56%) global CMOs are midway through organisational transformation.
How brands can ride the wave of digital investment in Korea
Brands need to assess how mature their digital resources are and work with partners to ensure their data can provide the necessary insights for marketing strategies, says Media.Monks' analytics director for Korea.
CMO survey warns talent shortage is holding the industry back
Research also shows just 11% of global CMOs are confident they have completed their digital transformation journeys.
Havas Media Group promotes Greg James to new global transformation role
James will focus on improving and adapting the client experience for the future.
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