trust bank

2 days ago

How Trust Bank went from zero to a million customers in less than three years

Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.

Sep 18, 2024

Trust Bank offers a chance to make your bad dreams come true

The campaign by Iris Singapore and Havas Media attempts to promote a chance to win a million dollars by signing up to Trust Bank's new cashback credit card, by showing us a bunch of bad ideas for spending the money.

Oct 5, 2022

Behind the 'overly successful' launch of Trust Bank in Singapore

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.