turn to 30

Unilever chief questions P&G's 'Turn to 30' campaign
Nov 17, 2010
Staff Reporters

Unilever chief questions P&G's 'Turn to 30' campaign

GLOBAL - Keith Weed, Unilever's top global marketer, has criticised rival Procter & Gamble for its flagship sustainability campaign, which encourages consumers to do their washing their clothes at 30ºC.

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