ultrasupernew
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia..
Creative Minds: Diana Ganea finds inspiration in Tokyo's streets and Kendrick Lamar beats
She packed her bags in the middle of the pandemic and took a leap of faith for a job in Japan. Now, the art director at indie agency UltraSuperNew turns pop culture into ultra super fun ads.
2025 Cannes Contenders: UltraSuperNew creatives place their bets
UltraSuperNew's creative chiefs in Tokyo pick the APAC campaigns that stand a good chance of winning a Lion.
Yousician's new campaign hits a familiar chord: Good intentions, terrible song choices
Created by UltraSuperNew Tokyo, the spot transforms a sweet father-of-the-bride tribute into a full-blown metal meltdown—and a perfectly awkward lesson in why timing is everything.
How Japanese car brands can race past US tariff adversity
UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.
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Not a masterpiece but Skyn's V-Day ad ditches kawaii clichés
EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.
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