valentines day
Clemenger BBDO puts a twist on a classic ritual to raise awareness for bowel cancer this Valentine's Day
The campaign taps into the ritual of chocolate-gifting on Valentine's Day to cleverly raise awareness about the perils of colorectal cancer—amongst the deadliest diseases affecting those aged between 25 to 55.
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Swipe right: Tinder's new SEA campaign taps into Gen Z's fearless approach to dating
From fleeting sparks to enduring romances, Tinder's latest Valentine's campaign for the region promises a connection for all.
Wooing brand love and cost efficiencies
On Valentine's Day, brands are ardently wooing consumers to stay at the forefront of their minds and to preserve their loyalty. Those brands that truly comprehend and hold dear to their target audience's values, attitudes, and behaviors will stand out.
Protected sex has never been sexier: Our favourite condom ads for Valentine's Day
Frisky film festival: Whether you love or hate this day devoted to lovers, please enjoy this roundup of some of our most-adored condom campaigns.
The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day
Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.
This Valentine’s Day, consider how your brand strategy ignites love
IAS gives relationship advice to brands looking to enter long-lasting relationships with consumers.
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