vanity metrics
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Jan 9, 2024
Value over vanity: Why long-term measurability is the key to effective marketing
With marketing budgets increasingly constrained and a need for greater efficiency, there's a palpable shift from vanity metrics to more concrete measures such as sales, market share, and in-store traffic. Campaign explores.
May 29, 2023
Will vanity metrics ever die?
Data’s value depends on its analysis and extracted insights. At Campaign360, media and analytics experts weigh-in on whether all types of data, including vanity metrics, can add value if used appropriately.
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