vipul oberoi
Oct 31, 2021
'When brands try being progressive, they will always risk facing a backlash from some quarters'
After calls from a Minister in India's state of Madhya Pradesh to take prior permission before shooting scenes that could potentially harm religious sentiments, Campaign checks in with adland if it's viable.
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Apr 8, 2021
Celebrity brand endorsements: Relevant or redundant?
Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos
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