watches
Apr 17, 2018
Beyond time: How watch brands are adapting to survive
SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.
May 30, 2014
Citizen Watches awards McCann Shanghai creative duties
SHANGHAI - McCann's client portfolio now includes Japanese watch brand Citizen after it won a pitch that was called in late February.
Aug 26, 2013
Times are changing for luxury watch brands
SECTOR STUDY: Evolving tastes and a government crackdown on extravagance have ended the Swiss watch joyride in China. What can local and foreign brands do to build loyalty.
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