Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red
China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?
China social media in 2023: The brand guide to WeChat, Douyin, Xiaohongshu and other platforms
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.
Data shows brands don’t need social media accounts in China
Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.
How Pepsi's latest campaign triumphed with Chinese social media
It's peachy tune with Li Xian has taken off on Weibo
China probes Weibo data 'leak' of more than 500 million records
The government admonished officials from Sina Weibo after a user reported finding 538 million records available for sale on the 'dark web'.
How can western luxury brands navigate China now?
While it is still uncertain when the normalization of the luxury business in China will happen, luxury players have to plan for a long-term China strategy.
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