Lucy Shelley
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Publicis scoops Coca-Cola media in North America
WPP has lost the account after a closed review.
Keeping the creative fire alive in a global network
Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.
Recently launched Google Ads tool to help advertiser...
The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
Coca-Cola media business contract lies between ...
Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.
Interpublic Group sells RGA
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
Ogilvy names Clare Lawson as global president of ...
Lawson is promoted from global chief client officer.
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