word of mouth marketing
Dec 7, 2011
CASE STUDY: Dettol's unique word-of-mouth campaign in China
SHANGHAI - Word of mouth agency Advocacy says its unique campaign for Reckitt Benckiser brand Dettol proved "15 times more efficient" than television.
Sep 1, 2011
Five things you need to know about word-of-mouth marketing
Asit Gupta, CEO and co-founder of Shanghai-based Advocacy, shares his five key points about word-of-mouth marketing
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